Semantic Web and
Opportunities, Early Commercialization, and Challenges
Keynote Abstract for
Workshop on Semantic Web: Models, Architectures and Management, Lisbon, September 21, 2000
Director, LSDIS Lab, Univ. of Georgia; Founder/CEO, Taalee, Inc. firstname.lastname@example.org
Tim Berners-Lee envisages Semantic Web as the next step in the evolution of the Web. He sees it to be “The Web of data (and connections) with meaning in the sense that a computer program can learn enough about what the data means to process it,” and ponders, “imagine what computers can understand when there is a vast tangle of interconnected terms and data that can automatically be followed.” 
Researchers in diverse areas have studied semantics for a long time. We have seen a steady progress from syntax, to representation and structure, and to semantics , in the ways we approach and solve the challenges of finding, integrating and using information of diverse types and from diverse sources. On the heels of the federated and mediator architectures, we have investigated semantic information brokering approach  to provide solutions for various information stakeholders—content creator and owners, facilitators, distributors and users.
What the concept of Semantic Web does is to juxtapose semantics and the Web. Semantics, with meaning and use of data, brings information closer to human thinking and decision making. The Web is the largest repository of data and the infrastructure of the global information system, bring. Together, they suddenly forces us to simultaneously deal with the complexity of modeling and reasoning, with the huge scale and heterogeneity of all imaginable kind.
Despite these challenges of heterogeneity and scale, and despite relative modest commercial success of federated and mediator systems, we have started to see large scale, industrial strength, albeit early, creation of the Semantic Web for commercial applications. Take two examples—Oingo  and Taalee . The latter, for the first time, provides semantics-based, pan-Web services for categorization, cataloging, search, directory, targeting, and more.
This talk provides my personal, and hence biased, views on (a) the role and prognoses of relevant standards and markups (e.g., DAML ) for the evolution of the Semantic Web, (b) how has commercial services made depth vs scale trade-off for developing Semantic Web applications, and (c) some broader goals or wish-list of Semantic Web applications and services that outline a research agenda that we are pursuing in our work on Semantic Interoperability in Digital Library services for a Digital Earth prototype .
 Tim Berners-Lee, Weaving the Web, Harper, 1999.
 A. Sheth, “Changing Focus on Interoperability in Information Systems: From System, Syntax, Structure to Semantics”, in Interoperating Geographic Information Systems. M. F. Goodchild, M. J. Egenhofer, R. Fegeas, and C. A. Kottman (eds.), Kluwer, Academic Publishers, 1998, pp. 5-30.
 V. Kashyap and A. Sheth, Information Brokering, Kluwer Academic Publishers, 2000
 Oingo, http://www.oingo.com
 Taalee, http://www.taalee.com
 ADEPT project and prototype at UGA (reports, presentations and student theses), http://lsdis.cs.uga.edu
Also see a series of very interesting editorials by Ramesh Jain discussing semantics in digital media by Ramesh Jain in IEEE Multimedia, 1999 and 2000.